Welcome to Kling! You've just taken the first step toward powerful, affordable marketing automation for your e-commerce business. This guide will walk you through everything you need to know to get up and running.
What is Kling?
Kling is a self-hosted marketing automation platform designed specifically for e-commerce. Think of it as your own personal marketing team that works 24/7, sending the right messages to the right customers at exactly the right time.
Why Self-Hosted?
Unlike SaaS platforms that charge per email, Kling lets you send unlimited messages. You only pay for your infrastructure, which typically costs a fraction of traditional marketing tools.
Whether you're running a small Shopify store or managing multiple WooCommerce sites, Kling gives you enterprise-grade features without the enterprise price tag.
Setting Up Your Account
Getting started takes just a few minutes. Here's what you'll need to do:
Create Your Organization
After signing in, you'll be prompted to create your first organization. This is where all your campaigns, customers, and settings will live. Give it a name that matches your business.
Connect Your Store
Head to Settings > Integrations and select your e-commerce platform. We support Shopify, WooCommerce, BigCommerce, and more. Enter your API credentials to start syncing your products and customers.
Set Up Email Sending
Navigate to Settings > Providers and configure your email provider. We recommend starting with Resend for its excellent deliverability and simple setup. You'll need your API key, which you can find in your provider's dashboard.
Navigating the Dashboard
Once you're set up, you'll land on your main dashboard. Here's a quick tour:
- Campaigns: Create and manage one-time or recurring email campaigns
- Flows: Build automated sequences triggered by customer actions
- Customers: View and segment your customer database
- Forms: Create popups and embedded forms to capture leads
- Settings: Configure integrations, team members, and preferences
The sidebar on the left is your command center. Everything you need is just one click away.
Your First Campaign
Ready to send your first campaign? Let's do it together:
- Click Campaigns in the sidebar
- Hit the New Campaign button
- Choose a template or start from scratch
- Write your subject line and email content
- Select your audience (start with all customers for a welcome message)
- Schedule or send immediately
Not sure what to write? Try our AI assistant! Just describe what you want to say, and we'll help craft the perfect message.
What's Next?
Now that you're set up, here are some recommended next steps:
- Create your first automated flow to engage customers automatically
- Connect your Shopify store for real-time sync
- Explore our email provider setup guide for optimal deliverability
Welcome to the Kling community! If you have any questions, our support team is always here to help.
