Features

Everything You Need for Marketing Automation

Powerful email, SMS, and multi-channel marketing with advanced automation, segmentation, and e-commerce integrations.

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Messaging

Email Marketing
Create beautiful emails with our drag-and-drop editor. Send broadcasts, drip campaigns, and transactional emails.
  • Visual email builder
  • Personalization
  • A/B testing
  • Deliverability analytics
SMS & MMS
Reach customers where they are with SMS and MMS messaging. Two-way conversations supported.
  • Two-way SMS
  • MMS with images
  • Quiet hours
  • Opt-out management
Multi-Channel
Orchestrate campaigns across email, SMS, WhatsApp, RCS, and push notifications.
  • WhatsApp Business
  • RCS messaging
  • Push notifications
  • Channel fallbacks

Automation

Visual Flow Builder
Create complex automation flows with our intuitive drag-and-drop builder. Trigger on any event.
  • 50+ triggers
  • Conditional logic
  • Wait steps
  • Multi-branch flows
Event-Driven
React to customer behavior in real-time. Cart abandonment, browse abandonment, purchase follow-ups.
  • Real-time triggers
  • Custom events
  • Webhook integration
  • API triggers
AI-Powered
Natural language campaign creation. Describe what you want and let AI build it for you.
  • Natural language input
  • Campaign generation
  • Content suggestions
  • Send time optimization

Segmentation

Advanced Segmentation
Build dynamic segments with 30+ conditions. Purchase history, engagement, demographics, and more.
  • 30+ conditions
  • Real-time segments
  • Nested logic
  • Predictive scoring
Customer Profiles
360-degree view of every customer. Purchase history, engagement timeline, predictions.
  • Unified profiles
  • Activity timeline
  • Custom properties
  • Predictive LTV
Analytics & Reporting
Understand what's working with detailed analytics. Revenue attribution, funnel analysis, cohorts.
  • Revenue tracking
  • Campaign analytics
  • Cohort analysis
  • Custom reports

E-commerce

Platform Integrations
Native integrations with Shopify, WooCommerce, BigCommerce, Wix, Magento, and more.
  • Shopify
  • WooCommerce
  • BigCommerce
  • Wix
Product Recommendations
AI-powered product recommendations. Best sellers, recently viewed, collaborative filtering.
  • Best sellers
  • Cross-sell
  • Collaborative filtering
  • Manual curation
Abandoned Cart Recovery
Recover lost sales with automated cart and browse abandonment flows.
  • Cart abandonment
  • Browse abandonment
  • Dynamic products
  • Discount codes

Built for Developers

Open source, API-first, and extensible. Build exactly what you need.

Open Source

Full source code access under BSL 1.1. Audit, customize, and contribute.

View on GitHub
REST API

Comprehensive API for automation. Manage campaigns, customers, and events programmatically.

API Reference
Webhooks

Real-time event notifications. React to opens, clicks, purchases, and custom events.

Webhooks Guide
Self-Hosted

Deploy on your own infrastructure. Docker, Kubernetes, or bare metal. Your data, your control.

Deployment Guide

Kling vs Klaviyo

See how Kling compares to the leading marketing automation platform.

FeatureKlingKlaviyo
Email marketing
SMS marketing
Visual flow builder
Advanced segmentation
Self-hosted option-
Unlimited emails-
Source code access-
No per-email fees-
GDPR compliance tools
Multi-channel (WhatsApp, RCS)Limited
Natural language campaigns-
Custom data residency-

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