Marketing Automation for Everyone
We're building the open source alternative to Klaviyo. Powerful marketing automation that respects your data and your wallet.
Our Mission
E-commerce businesses deserve powerful marketing tools without the enterprise price tag. We started Kling because we believe marketing automation should be accessible to everyone, from small shops to large enterprises.
By making Kling open source, we're giving businesses the choice to self-host and own their data, or use our managed cloud service. Either way, you get the same powerful features without per-email fees eating into your margins.
Our Values
We believe in transparency and community. Kling is and will always be open source.
Built by marketers, for marketers. Every feature is designed to solve real problems.
Your data is yours. Self-host for complete control, or trust us with Kling Cloud.
Complex marketing automation shouldn't require complex setup. We make it simple.
Our Story
Kling was born out of frustration with existing marketing automation tools. As e-commerce operators ourselves, we watched our Klaviyo bills grow exponentially as our contact lists expanded. We knew there had to be a better way.
We looked at open source alternatives but found them lacking in the sophisticated features we needed: visual flow builders, AI-powered campaign creation, advanced segmentation, and seamless e-commerce integrations.
So we built Kling. It's the marketing automation platform we wished existed. Open source, feature-rich, and designed from the ground up for modern e-commerce.
Today, Kling powers marketing for hundreds of e-commerce businesses, from small Shopify stores to large enterprises. And we're just getting started.
Timeline
Kling founded, first commit
Alpha release, first self-hosted users
Kling Cloud beta launch
Public launch, 1.0 release
We're committed to keeping Kling open source. You can view the complete source code, contribute improvements, report issues, and build on top of our platform.
Join Us
Whether you self-host or use Kling Cloud, you're joining a community of marketers who believe in better tools and fairer pricing.