Source Available

Free Today, Open Source Tomorrow

Kling is source-available under the Business Source License (BSL 1.1). Self-host freely for your business. Every version becomes Apache 2.0 after 4 years.

BSL 1.1
Self-Hosted
Full source code access. Deploy on your own infrastructure.
Free

Free for self-hosting your own business

View on GitHub
Managed
Kling Cloud
We handle the infrastructure. You focus on marketing.
From $49/mo

Fully managed, automatic updates, support included

Get Started

Why BSL 1.1?

Full Source Access

Unlike proprietary SaaS, you get complete source code. Audit, modify, and customize for your needs.

Self-Host Freely

Run Kling on your own servers for your business at no cost. No license fees, no usage limits.

Becomes Open Source

Every version converts to Apache 2.0 after 4 years. Your investment is protected long-term.

License Comparison

FeatureBSL 1.1 (Self-Hosted)Kling Cloud
Access to source code
Self-host on your infrastructure
Modify and customize
Use for your own business
Contribute to the projectJoin the core team
Offer as hosted service to othersCommercial license requiredCommercial license required
Managed hosting by Kling
Automatic updates
Support SLA

About the Business Source License

Kling is licensed under the Business Source License 1.1 (BSL 1.1). This is a source-available license that provides most of the freedoms of open source while protecting against competitive cloud hosting.

What You Can Do
  • Self-Host for Your Business: Deploy Kling on your own servers and use it for your marketing automation needs
  • Modify the Code: Customize Kling to fit your specific requirements
  • Commercial Use: Use Kling for commercial purposes within your organization
  • Contribute Back: Submit improvements and bug fixes to the project
The Only Restriction
  • No Competing Hosted Services: You cannot offer Kling as a hosted or managed service to third parties that competes with Kling Cloud. This protects the sustainability of the project.

If you want to offer Kling as a hosted service to your customers, please contact us for a commercial license.

Automatic Open Source Conversion

Every version of Kling automatically becomes available under the Apache License 2.0 four years after its release. This means the code you use today will be fully open source by 2028, with no restrictions on commercial use or hosting.

Frequently Asked Questions

Can I use Kling for my e-commerce business?

Yes! You can self-host Kling and use it to run marketing campaigns for your own business, whether you're a small shop or a large enterprise.

Can agencies use Kling for their clients?

Yes, agencies can self-host Kling and use it to manage campaigns for their clients. The restriction only applies to offering Kling itself as a hosted platform service.

Is BSL the same as open source?

BSL is "source-available" rather than "open source" by OSI definition. However, it provides similar freedoms (view, modify, self-host) with one restriction on competitive hosting. After 4 years, it becomes true open source (Apache 2.0).

Who else uses BSL?

BSL is used by successful companies including CockroachDB, Sentry, HashiCorp (Terraform), and MariaDB. It's a proven model that balances openness with sustainability.

Commercial Licensing
Need to offer Kling as a hosted service?

If you want to offer Kling as a hosted or managed service to third parties, we offer commercial licenses. Commercial licenses include:

  • Rights to offer Kling as a hosted service
  • White-label and OEM options
  • Dedicated support and SLA
  • Custom feature development
Contact Sales

Full License Text

The complete BSL 1.1 license text is available in our repository:

View LICENSE file

For questions about licensing, contact legal@kling.to.