One of the biggest frustrations with traditional marketing platforms is confusing pricing that punishes you for growing. Kling is different. Here's exactly what you pay for and why.
The Kling Difference
Most marketing platforms charge per email or per contact. Grow your list? Pay more. Send more campaigns? Pay more. This creates a perverse incentive to not market effectively.
Kling flips this model. You pay for infrastructure, not usage. Send 1,000 emails or 1,000,000—same price.
Compare the Math
A 50,000 contact list on Klaviyo costs $700+/month. The same list on Kling Cloud? $49/month. Self-hosted? Just your server costs.
Self-Hosted vs Cloud
Kling offers two deployment options:
Self-Hosted (Free)
Run Kling on your own infrastructure:
- License: Free (BSL 1.1, converts to Apache 2.0)
- Costs: Only what you pay for servers/providers
- Best for: Technical teams, privacy-focused businesses, high-volume senders
Kling Cloud (Managed)
We handle everything for you:
- Starting at: $29/month
- Includes: Hosting, updates, backups, support
- Best for: Teams who want to focus on marketing, not DevOps
Cloud Plan Comparison
| Feature | Starter | Growth | Pro | | ------------- | ------- | -------- | --------- | | Price | $29/mo | $79/mo | $199/mo | | Contacts | 10,000 | 50,000 | 200,000 | | Team Members | 2 | 5 | Unlimited | | Integrations | 2 | 5 | Unlimited | | AI Features | Basic | Full | Full | | Support | Email | Priority | Dedicated | | Custom Domain | No | Yes | Yes | | SLA | 99.5% | 99.9% | 99.95% |
All plans include unlimited sends. Your 50,000 contacts on Growth can receive unlimited emails and SMS at no extra cost.
What Counts as a Contact?
A contact is any unique email address in your system. This includes:
- Customers with orders
- Newsletter subscribers
- Form submissions
It does not count:
- Suppressed or unsubscribed emails
- Duplicate entries (same email = 1 contact)
- Team member accounts
Additional Costs to Consider
While Kling doesn't charge per-send, you'll have other costs:
Email Provider
- Resend: Free tier available, then ~$0.25/1,000
- Amazon SES: ~$0.10/1,000
- Postmark: ~$1.25/1,000
SMS Provider
- Twilio: ~$0.0079 per US segment
- Varies significantly by country
Self-Hosted Infrastructure
- Basic: $10-20/month (DigitalOcean, Hetzner)
- Production: $50-100/month with redundancy
When to Upgrade
Consider moving to a higher plan when:
- Contacts: Approaching your limit
- Team: Need more collaborators
- Features: Need advanced AI or integrations
- Support: Require faster response times
Upgrading is instant—no data migration needed.
Enterprise Pricing
For high-volume senders (500K+ contacts) or specific requirements:
- Custom pricing based on needs
- Dedicated infrastructure option
- White-glove onboarding
- Custom SLAs
- Direct Slack support
Contact our sales team for a custom quote.
Frequently Asked Questions
Do you charge for inactive contacts?
No. Unsubscribed and suppressed contacts don't count toward limits.
Can I downgrade?
Yes, anytime. If you're over the new plan's limits, you'll need to clean your list first.
Is there a free trial?
Yes! 14-day trial on any Cloud plan, no credit card required.
What happens if I exceed limits?
We'll notify you and give time to upgrade or clean your list. We never suspend sending immediately.
Do you offer annual billing?
Yes, save 20% by paying annually.
Next Steps
Ready to get started?
- Sign up for Kling Cloud with a 14-day free trial
- Manage your subscription after signing up
- View your invoices anytime
Still have questions? Our support team is happy to help you choose the right plan.
